Aug 27 2007
Idiots selling to morons
or, as some like to call it, the advertising business.
Land Rover is running a series of TV ads for the mid-priced LR3 model. One of them starts by showing a washed out road, with voice-over saying something like “The odds of mother nature having a bad day, 9 to 1.” What this says, statistically, is that 9 days out of 10 will be bad days for mother nature, only 1 will be a good day. They then show the LR3 driving up the hill around the washout while the voiceover intones “LR3, created for the 1.”
What this literally says is that the LR3 is only good on mother nature’s good days (the 1) and rubbish on the bad days!
Either Land Rover are idiots (quite possible) or it really is a “not for off road” car and they hope their customers won’t notice. Either way, they do seem to think their potential customers are morons.
Just another P.T.Barnum moment.